The AWAKENING August 7, 2017 22:07

The AWAKENING release is a journey of rediscovery. We had succumb to the pressures of conformity. We had fallen into the trap of designing kits that were  mainstream or tried to design for the masses. 

Our original mantra was to design kits that stood out in the bunch and that's what we're committed to. Don't expect block colours, pin stripes and an abundance of primary colours. We will draw inspiration from all aspects of life, to create rich, textured, vibrant kits with limited numbers released, meaning every man and his dog (or sheep) won't be in the the same kit as you.



STRYKE when your competitors show weakness. I'm bold, confident and have a relentless appetite for inflicting pain on my fellow competitors. I bring people together to experience both passion and pain. STRYKE is not for the faint hearted. 


Drawn from the inspiration of wild animals the RAGE is all about raw power and aggression... On those cold,crisp mornings the animal within urges me launch the perfect attack. I am raw power and act on animal instincts. When the time is right I will attack swiftly and effortlessly leaving those behind wondering where that attack came from...

The RAGE LS Jersey Pattern

The AWAKENING, released Wednesday August 9, 2017. Sign up to the REVOLUTION for early access and VIP pricing.


Stage 2 Leader Mitchelton Bay Cycling Classic Ian Bibby January 2, 2017 18:16

Bay Cycling Classic Stage 2, Michael Hepburn (Orica-Scott) won the stage with Ian Bibby (JLT Condor) holding onto the Leaders Jersey. Caleb Ewan (Orica-Scott) and Robbie Hucker (VTWO) had a solid break of 23 seconds only to be brought back to the bunch with 6 laps to go.


Tomorrow we head to Williamstown for the tight street circuit which will test the resolve of the riders. Racing starts from 11am.

Interview Jesse Kerrison (Isowhey Swiss Wellness Sports) Bay Cycling Classic Stage 1 January 2, 2017 10:37

Jesse Kerrison (Isowhey Swisswellness Sports) narrowly missed the stage win in the Mitchelton Bay Cycling Classic. A hotly contested last lap saw the door open for Kerrison (2nd Place) with the eventual winner Ian Bibby (JLT Condor). See Jesse's reaction post stage. A bit of a joke between Lynden and Jesse :)


Interview Ian Bibby (JLT Condor) Stage 1 Winner Bay Cycling Classic January 2, 2017 10:13

Ian Bibby (JLT Condor) stormed to victory in stage 1 of the Mitchelton Bay Cycling Classic. A late last corner crash by Caleb Ewan (Orica-Scott) opened the door for Bibby to take the win in a drag race sprint against Jesse Kerrison (Isowhey Swisswellness Sports). Here Ian's thoughts on the race and upcoming stages. 


MEDIA RELEASE - Watt Bomb Apparel & the Summer of Cycling October 28, 2016 17:48


Australian Apparel supplier takes on the cycling world.

Watt Bomb Apparel has been awarded the contract to supply the race leaders jerseys for the upcoming Mitchelton Bay Cycling Classic and the Jayco Herald Sun Tour. This is a coup for the Geelong based business who was awarded the contract over international apparel suppliers.

Watt Bomb Apparel founder Troy Baker said “We’re excited to be involved with such iconic events on the Australian Cycling Calendar. For a Geelong business to be awarded this contract shows that Australian companies can compete with the large European and International brands on the world stage. We believe our Custom Apparel range is some of the best in the world and this contract reaffirms that belief”

The Mitchelton Bay Cycling Classic and the Jayco Herald Sun Tour form part of the Summer of Cycling managed by GTR Events. The Mitchelton Bay Cycling Classic kicks off on January 1, 2017.



For further media information contact:

Troy Baker


+61 430 302 336


Watt Bomb Apparel is a custom and retail apparel brand based in Geelong, Australia. Founded in 2014 by Troy Baker, Watt Bomb Apparel utilise Italian, Swiss and French raw materials in their garments to produce premium apparel.

The custom apparel range for Watt Bomb is Cycling, Running and Triathlon. Watt Bomb Apparel also supply mass participation events, ensuring event participants are provided with a high quality memento of their achievement.

A major advantage of Watt Bomb Apparel is their No-Minimum order for Custom Apparel and their short lead times which other companies struggle to compete with.

Custom Leaders Jerseys for the National Road Series. August 19, 2016 15:57

We're very excited to announce that Watt Bomb Apparel have been named as the official Jersey partner for the Australian Paper Tour of Gippsland on August 31 - September 4.

The tour of Gippsland is a prestigious event on the National Road Series and Cycling Victoria calendar with 5 grueling stages.

With the event being held over fathers day the Australian Paper fathers day ride is the perfect way to start the day. Check out the participation ride here.

We're very proud of how the leaders jerseys for the event. Let us know what you think...

Australian Paper Tour of Gippsland General Classification Leaders JerseyKing of the Mountain Custom NRS JerseySprint Leader Jersey NRS Custom JerseyMost Agressive Rider - NRS Custom JerseyBest Young rider | NRS Custom Jersey

Recovery is cycling. January 22, 2016 11:02

Recently I decided to look at my nutrition and I noticed I wasn't eating enough! I had a deficit of between 1000-1500 calories everyday! Wow and everyone always said that I eat allot but now I have to eat even more...

What's the down side of a deficit such as this... well for me it was feeling tired, not recovering from rides and my weight slowly creeping up. Yes, that right my weight was increasing... This was because of the significant deficit it was going into starvation mode and hanging onto every last bit of energy. You can only imagine the strain this was putting on my immune system also…

So what did I do...
I started tracking my energy intake and macros. A very hand tool I've used was My Fitness Pal. This enabled me to track my energy intake on a daily basis, which included my training variables.

All in all I've increase my energy intake by approximately a 1000 calories. And that's not an easy feat when you trying to eat healthy too.

What the verdict...This has resulted in faster recovery from training, increased immune system and not to mention I'm the lightest I've been in a long time at 61.2kgs. Great climbing weight for cycling. (Pity I can't climb)
Nutrition - Cycling Revovery by Watt Bomb
Here's a sample of a recovery snack that I've added into my day.

90g raspberries or blueberries
1 banana
1 Cup Rolled Oats
1 Serving Chocolate protein powder
1 teaspoon honey
Breakdown: 360 Cals

56g Carbohydrates
23g Protein
5g Fat

I'm not saying that this is the solution as there is no one size fits all and everyone has different needs. But I sure can say from experience that this has made a huge difference for me. 

Enjoy the weekend!


Bike Exchange Cool Kits... Watt Bomb Apparel October 14, 2015 18:36

 Originally published by Bike Exchange’s Adam Kavanagh. The original article can be found here.


Watt Bomb Apparel Season 3 Cycling Kits


The concept of Watt Bomb Apparel was born many months ago, but it wasn't until an afternoon spent chewing bar tape and 'fighting like crazy in the hurt box' that they had a name. The name conjures up some great images of going full gas and attacking relentlessly, which is what the local Geelong brand was going for. 

We spoke to one of the creators of Watt Bomb Apparel about their premium cycling garments and how the name came about. 

What inspired you to create your own kit / brand?

We had toyed with the idea of making our own cycling kits simply for ourselves for some time…We didn’t want to be in all black or block colours. We wanted something more, something fresh…We’ve worn many of the major brands out there but for us there was always something that didn’t feel quite right; After a year of research searching for the best raw materials, fabrics, patterns and chamois, Watt Bomb was born.

Our goal was simple, produce cycling kits that are a fusion of fashion and performance. Comfortable from day one and designs that will turn heads with an undeniable quality.

How did you arrive at the name Watt Bomb?

It came about after a long day in the saddle with some mates. On the return trip home we decided to spice up the ride by launching into attack after attack after attack. One by one we all had a crack at breaking the group and each time someone went off the front they yelled, 'Watt bomb!' To this day, we still have no idea where this came from or why we were doing it, but it was great fun at the time. Once the dust had settled post ride, the term Watt Bomb became a discussion point and it didn't take long before we had a name.

To read the full interview on the Bike Exchange website click here.


Bike Exchange Images 5









Bike Exchange Images 1 5


Images by Heath Hardman.

drop'n the hammer...Rider Profile June 19, 2015 14:54

In the first instalment of "drop'n the hammer" we caught up with Watt Bomb Apparel ambassador Brad Eastick. Brad currently leads the NCSX in Masters 1 after two rounds..

(Photo Credit: Kirsty Baxter)

Name: Brad Eastick AKA XhotbradX
WB: What is your favourite local ride and why?
BE: I would have to say kinglake or Wildwood loop on the road bike or yarra trail on my cross bike. I like that both Kinglake and wildwood go from being in the city to the country in less that 50k's and growing up in Sydney you just don't get that. It's nice to be able to ride trails in the city as well.
WB: What bike are you currently riding?
BE: Road bike is a Fuji Altamira sl with di2 ultegra and a power2max power meter.
CX bike is a Stoemper Cross bike with sram CX1 or a carbon CX bike with di2 ultegra. 
WB: What's your dream Bike?
BE: I don't know if I have one I'm easy give me a bike and I will ride it, but I do really love Geekhouse bike from Boston and do really want one.
WB: What music are you currently listening to?
BE: This is too hard to answer as I like all music, but I have been getting into a lot of EDM like 
chet faker, Flume, SBTRKT, hermitude. Also the new Bane Album is being played non stop as well as I tend to always go back to my punk/hardcore roots
WB: Tell us about your love of cycling? And how it began?
BE: That would have to come from my Granddad who got me and my sister bikes when we where both very young. It's just evolved over time to what it is now. I love riding as it makes me feel free and when I'm in a bad mood I hop on my bike and it makes me fell like a new person. 
WB: What is it about cycling that keeps you going (that feeling)?
BE: It's the feeling of being free and seeing the world go past at a nice pace.
Also I like how one day you can ride and drink all the coffee and eat all food you want and the next day you can do 200ks or get out there and race...
WB: Tell us about a high in your cycling career/life?
BE: I would say the first day I was able to ride by myself with no help, I just hopped on the bike and rode it, I had the freedom that I still have now. 
WB: Tell us about a low point in your cycling career/life and what have you learnt from it?
BE: That would be the time I broke my collarbone, shoulder blade, 2nd rib and shaved bone off my hip. I was riding home from a CX race with friends and my carbon bars broke. I have learnt two things from that....
1 - don't use carbon bars and 2 - always have ambulance cover.
WB: They say you can tell a lot about the type of coffee someone orders, what’s your coffee order?
BE: BLACKKKKKKKKKKKK. Anything black coffee. 
WB: What do the next 12 months hold for you?
BE: Place in the top 10 at the National Cyclocross Championships in the Master 1 category and also land in the top 5 at State Championships as well. Also I would really love to get to the USA and race Cross over there. Also have a good summer crit season as well.
WB: What kick ass daily habits do you have?
BE: I don't know if its a kick ass habit, but it is a habit and that's having 3 to 4 coffees a day. 
WB: Finish this sentence. When I don’t ride I’m…..
BE: When I don’t ride I’m…..eating, sleeping or at work, but always thinking about riding or eating baked goods.
Thanks to Brad for taking the time to answer our questions. We look forward to seeing his big results in the coming weeks.

Pre-sale orders receive a $50 Gift Voucher June 14, 2015 08:20

 To celebrate our Pre-sale all order receive a complimentary $50 gift voucher from Watt Bomb Apparel. Be Quick Pre-sale ends Monday June 15 at 7.00am


- One available per customer.

- NOT redeemable for cash

- Valid for 6 Months from date of purchase

La Velocita Review June 12, 2015 08:16

The team at La Velocita have been riding around in our Infinity Bibs, Classique Blurred Lines Jersey and Gilet for the last few weeks. Check out their review at


Sir Bradley Wiggins - How far will he go....? WIN a Musette Bag. June 7, 2015 15:45 6 Comments

The great man tests himself in the hour of truth tonight. Some might say this is cycling's holly grail for a time trial specialist...There has been much speculation about the distance he will cover. Now it's your turn to weight in...

The first person to guess the exact distance down to the decimal point will win a FREE Musette bag from Watt Bomb Apparel.

Image by : Robbie Mathieson via

How to enter:

  1. Enter down to the decimal point (3 decimal points) the distance Sir Bradley Wiggins will cover in the comments to the post
  2. You must log you details to be successful
  3. If two people enter the same guess the person who posted the guess first will win.

Don't forget to join "The REVOLUTION" to get exclusive & priority access to products and special offers. 

Good Luck!

The gripper of the future June 7, 2015 11:59

After years of cycling in uncomfortable thick elastic gripper bands now there's a solution that not only feels amazing but looks great too. I know from experience that those bulky grippers are annoying, uncomfortable and most of not aerodynamic at all. 

Our micro dot silicon injected power bands are designed to overcome the flaws of the past. No more bulky grippers digging into your skin, making you itchy uncomfortable and not to mentions they're just plan annoying. Our silicon injected power bands feel like a second skin leaving you wondering what's holding your knicks in place. Clients that have worn these bibs simply rave about how comfortable and effective the power bands are.

If you still stuck in the year 2000 with bulky elastic gripper take a look you'll won't regret it!

Watt Bomb Apparel's INFINITY Bibs


Chamois Technology June 1, 2015 15:14

See the technology that goes into our chamois of choice. That's why we only use the best in Elastic Interface by CYTEC


Chamois aren't Chamois. May 9, 2015 15:14

With our continual mantra of providing premium cycling apparel, the chamois is one of the most important features in your cycling apparel. If you’re wearing poor quality cycling knicks it doesn’t take long for you to realize just how important it is to get this piece of apparel right. Saddle sores, chafing and general discomfort are just a few it the thing you might experience with poorly design or cheap cycling Knicks. This can be the difference between have a great day on the bike or complaining to your mates the whole day… From my experience with over 20 years in competitive cycling and triathlon and 1000’s of hours in the saddle you get what you pay for and this is one piece that every dollar is well spent.

At Watt Bomb Apparel our focus is to build a brand that has a reputation as a premium garment designer and supplier which exudes quality, fashion, performance and comfort. We have paid particular attention to source one of the world famous chamois suppliers from Italy in Elastic Interface® who supplies a large portion of the pro-peloton.

What to Look for in a good Chamois?

From all the research over many years in the search for technology and fabric improvements there are some consistent themes that have emerged in finding a comfortable cycling chamois.

Moisture wicking.

Our Elastic Interface® Endurance 2 Superair Chamois is designed specifically with a double layer structure to expel moisture. The chamois has a perforated base layer which ads to the breathability and quick dry nature. One of the reason saddle sore occurs is due to moisture and pressure.



The Elastic Interface® Road Performance chamois is designed specifically with a double layer structure to expel moisture. Ultra high density perineal inserts have been purposely engineered and tailored according to university research and placed in key pressure points for optimum performance when riding in the road bike position.

Foam density

Most chamois should be well padded with multiple layers of varying foam densities which all server varying purposes. The Endurance 2 Superair Men chamois has centrally sewn inserts and is made with a generation of high density foams. The specially designed X-tract fabric used a double layer structure to expel moisture. The Superair cycling chamois has a perforated base layer which ads to the breathability and quick dry nature keeping you dry and comfortable all day long.


A Cross Section of the various foam densities.

At the end of the day if you don't take the time to find the right chamois your cycling won't be as enjoyable as it should be. With our Infinity bib shorts your set to have a great day on the bike everyday.